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Tuesday, January 4, 2011
SEMINAR PAPER; POLITICAL CAMPAIGN PLANNING AND VOTERS MOBILIZATION---98pages
SEMINAR PAPER; POLITICAL CAMPAIGN PLANNING AND VOTERS MOBILIZATION---107pages
INTRODUCTION
A political campaign can be an exciting experience. A great deal will happen between now and Election Day and with a little forethought and planning, you can be prepared for all the twists and turns and, in many cases, control the situation. This manual is designed to help you anticipate what will happen and be better prepared.
While the given political landscape is an important factor in any campaign, in many cases the most important factor - the difference between winning and losing - is what goes on inside the campaign.
There are three types of political campaigns that have nearly no chance to achieve victory on Election Day due to their own internal failures.
The first is the campaign that does not have a persuasive message to deliver to voters and does not have a clear idea of which voters it wants to persuade. This type of campaign lacks direction from the beginning and the situation will only get worse.
Second is the campaign that has a concise, persuasive message and a clear idea of which voters it can persuade but lacks a reasonable plan of what to do between now and Election Day to persuade these voters. This type of campaign wastes time, money and people as it wanders aimlessly toward Election Day. It is often distracted by the days events, by things the opponent's campaign does or by things the press says, spending more time reacting to outside factors than promoting its own agenda.
Finally, the third kind of campaign is one that has a clear message, a clear idea of its voters and a plan to get to Election Day but it fails to follow through on the plan, not doing the hard work day after day to get elected. This is a lazy campaign that makes excuses as to why it cannot do what it knows must be done and in the end makes excuses as to why it lost.
The winning political campaign is most often the one that takes the time to target voters, develops a persuasive message and follows through on a reasonable plan to contact and those voters.
This manual has been developed to assist political parties and candidates in taking these steps to become this type of winning campaign. You should read through the entire manual once so that you have some understanding of the whole process. You should then go through the manual step by step, answering all the questions and filling in all the worksheets. In this way, you will have a good start on writing a campaign plan.
A written campaign plan, like the plan for building a house, defines the overall political landscape, the strategy and resources required to get to Election Day. As with construction plans, this campaign plan should serve as a guide to be referred to when questions arise. Progress can be measured against this outline. You could build a house without plans, but you would make a lot of mistakes, you would waste a lot of materials, time, and money and you probably would not be satisfied with the results. It is the same for the political campaign without a written plan.
While it is true that every campaign is unique, there are some basic principles that can be applied to any election campaign. This manual is designed to help you apply these basic principles to your unique campaign.
The basics of any election campaign are deceptively simple. All campaigns must repeatedly communicate a persuasive message to people who will vote. This is "the golden rule" of politics. A political campaign is a communication process - find the right message, target that message to the right group of voters, and repeat that message again and again.
Unfortunately, the actual planning process is much more difficult than simply following one rule. There is much more that goes into the process. This manual is designed to take the campaign through a step-by-step process to develop a written campaign plan. These steps include:
1. Doing the research necessary to prepare for the campaign.
2. Setting a strategic campaign goal of how many votes are needed to win.
3. Analyzing and targeting voters.
4. Developing a campaign message.
5. Developing a voter contact plan.
6. Implementing that plan.
This manual cannot give you all the answers to all of the problems your campaign will face. It cannot tell you what your campaign message should be. It cannot tell you who are your most likely supporters. It cannot tell you what are the most effective methods of contacting voters in your region. What it can do is provide the questions that will help you think through the planning process in a thorough and methodical way.
Therefore, the candidate, the campaign manager and all the key advisers should conduct a strategic planning meeting and go through this manual seriously and rigorously. Your strategic planning session should also result in a written campaign plan. Too often, politicians believe that they hold the winning strategy "in their heads." In reality they have no strategy at all and are wandering aimlessly. Too often the candidate and the campaign manager believe that they are following a single strategy, only to find out later that their opinions about the strategy are completely at odds. A written campaign plan, agreed upon by the candidate, the campaign manager and all the key advisors, would help avoid such problems. The rule is simple - if a plan is not written down, no plan exists.
Once you have the written plan, you must follow that plan in a disciplined way. As with any plan, it is only as good as its implementation. All campaigns must be flexible to changing circumstances, but these changes should be carefully considered and weighed against the original research and strategy laid out in the plan.
A political campaign is an intense experience and, when done correctly, it is also a lot of hard work. There are no tricks or short cuts to winning the confidence of the voters. A political campaign can also be an exhilarating, rewarding and fun experience. To the campaign workers, you should be commended for offering you time and skills to improve the general situation and make democracy work. To the candidates, you should be commended for stepping forward and offering your services to your community. In doing so you not only serve your community, you are contributing to the democratic process as a whole.
Good luck.
PRICE $200/N35000.00 + COURIER DELIVERY
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT .0021031321
CALL/text 08030485016
TABLE OF CANTENT
STEP ONE: RESEARCH................................................................................................................................................8
ELECTION RULES ......................................................................................................................................................9
THE DISTRICT ............................................................................................................................................................9
THE VOTERS...............................................................................................................................................................9
PAST ELECTIONS.......................................................................................................................................................9
THIS ELECTION........................................................................................................................................................10
OUR CANDIDATE ....................................................................................................................................................10
VIABLE OPPONENTS ..............................................................................................................................................10
WORKSHEET 1: ASSESSING THE POLITICAL LANDSCAPE............................................................................11
STEP TWO: SETTING A GOAL.................................................................................................................................12
WHAT IS THE TOTAL POPULATION OF THE DISTRICT?.................................................................................12
WHAT IS THE TOTAL NUMBER OF VOTERS?....................................................................................................12
WHAT IS THE EXPECTED TURNOUT?.................................................................................................................12
HOW MANY VOTES ARE NEEDED TO WIN?......................................................................................................12
HOW MANY HOUSEHOLDS DO THESE VOTERS LIVE IN? .............................................................................12
BRINGING IT ALL TOGETHER ..............................................................................................................................13
WORKSHEET 2: SETTING A CAMPAIGN GOAL.................................................................................................13
STEP THREE: TARGETING THE VOTERS............................................................................................................14
WHAT IS TARGETING? ...........................................................................................................................................14
WHY TARGET VOTERS?.........................................................................................................................................14
CONSERVING CAMPAIGN RESOURCES............................................................................................................14
PERSUADING TARGET VOTERS .........................................................................................................................14
HOW TO TARGET VOTERS ....................................................................................................................................15
GEOGRAPHIC TARGETING.................................................................................................................................15
DEMOGRAPHIC TARGETING .............................................................................................................................16
Our Demographic Groups .................................................................................................................................................... 17
Their Demographic Groups.................................................................................................................................................. 17
PROBLEMS WITH TARGETING.............................................................................................................................17
BRINGING IT ALL TOGETHER ..............................................................................................................................18
Explanations ...........................................................................................................................................................18
VOTER ANALYSIS ...................................................................................................................................................19
VALUES..................................................................................................................................................................19
ATTITUDES............................................................................................................................................................19
ISSUES....................................................................................................................................................................19
LEADERSHIP QUALITIES ....................................................................................................................................19
SOCIOLOGICAL RESEARCH ...............................................................................................................................19
WORKSHEET 3: GEOGRAPHIC TARGETING ......................................................................................................20
WORKSHEET 4: DEMOGRAPHIC TARGETING...................................................................................................20
WORKSHEET 5: BRINGING TOGETHER ALL THE TARGETING.....................................................................20
STEP FOUR: DEVELOPING THE CAMPAIGN MESSAGE .................................................................................21
CHARACTERISTICS OF A GOOD MESSAGE.......................................................................................................22
A MESSAGE MUST BE SHORT.............................................................................................................................22
A MESSAGE MUST BE TRUTHFUL AND CREDIBLE ........................................................................................22
A MESSAGE MUST BE PERSUASIVE AND IMPORTANT TO VOTERS .............................................................22
A MESSAGE MUST SHOW CONTRAST................................................................................................................22
A MESSAGE MUST BE CLEAR AND SPEAK TO THE HEART ...........................................................................22
A MESSAGE MUST BE TARGETED .....................................................................................................................23
A MESSAGE MUST BE REPEATED AGAIN AND AGAIN ...................................................................................23
WORKSHEET 6: WHY ARE YOU RUNNING FOR THIS OFFICE? .....................................................................23
WORKSHEET 7: THE MESSAGE BOX...................................................................................................................23
WHAT WE SAY ABOUT US ...................................................................................................................................24
WHAT WE SAY ABOUT THEM .............................................................................................................................24
WHAT THEY SAY ABOUT US ...............................................................................................................................24
WHAT THEY SAY ABOUT THEM .........................................................................................................................24
CREDIBILITY - RAISING YOUR CREDIBILITY WITH VOTERS AND LOWERING YOU OPPONENTS
CREDIBILITY WITH VOTERS ................................................................................................................................25
ISSUES AND THE CAMPAIGN MESSAGE............................................................................................................25
ISSUE SELECTION ...................................................................................................................................................26
WORKSHEET 8: DETERMINING ISSUE IMPORTANCE AND POSITION ........................................................26
SOCIOLOGICAL RESEARCH AND MESSAGE DEVELOPMENT ......................................................................27
STAY ON MESSAGE ................................................................................................................................................28
STEP FIVE: DEVELOPING A VOTER CONTACT PLAN.....................................................................................29
THE RULE OF FINITE RESOURCES ......................................................................................................................29
INTERCHANGEABILITY OF RESOURCES AND METHODS .............................................................................29
EFFECTIVENESS OF YOUR VOTER CONTACT ..................................................................................................29
PERSUADE TARGET VOTERS .............................................................................................................................30
GET OUT THE VOTE ............................................................................................................................................30
VOTER IDENTIFICATION ....................................................................................................................................31
TYPES OF VOTER CONTACT ACTIVITIES ..........................................................................................................31
LITERATURE DROP..............................................................................................................................................32
LITERATURE HANDOUTS ...................................................................................................................................32
MAIL.......................................................................................................................................................................32
DOOR TO DOOR ...................................................................................................................................................32
PHONING ..............................................................................................................................................................33
VISIBILITY .............................................................................................................................................................33
ENDORSEMENTS ..................................................................................................................................................34
COFFEES ...............................................................................................................................................................34
FRIENDS OF A FRIEND .......................................................................................................................................34
PRESET EVENTS ...................................................................................................................................................34
CREATED EVENTS................................................................................................................................................35
EARNED MEDIA - THE PRESS.............................................................................................................................35
PAID MEDIA - TELEVISION, RADIO AND NEWSPAPER ADVERTISEMENTS ................................................36
INTERNET WEB PAGES........................................................................................................................................36
COMBINING VARIOUS METHODS .....................................................................................................................37
WORKSHEET 9: DETERMINING WHICH VOTER CONTACT METHODS TO USE ........................................37
CREATING CAMPAIGN LITERATURE .................................................................................................................38
SINGLE TOPIC ......................................................................................................................................................38
ACTION PHOTOS..................................................................................................................................................38
HEADLINES ...........................................................................................................................................................39
BULLETED POINTS ..............................................................................................................................................39
BE SPECIFIC .........................................................................................................................................................39
BREVITY.................................................................................................................................................................39
COMMON LANGUAGE.........................................................................................................................................39
STAY ON MESSAGE ..............................................................................................................................................39
STEP SIX: MAKING IT HAPPEN ..............................................................................................................................40
THE ROLE OF THE CANDIDATE...........................................................................................................................40
THE ROLE OF THE CAMPAIGN MANAGER........................................................................................................40
CAMPAIGN PROFESSIONALS ...............................................................................................................................40
CAMPAIGN STRUCTURE........................................................................................................................................41
VOLUNTEERS (PEOPLE).........................................................................................................................................42
WORKSHEET 10: BUDGETING VOLUNTEERS ...................................................................................................43
SCHEDULING AND CALENDAR (TIME) ..............................................................................................................43
WORKSHEET 11: CALENDAR................................................................................................................................44
WORKSHEET 12: TIMELINE...................................................................................................................................44
COMPUTERS .............................................................................................................................................................46
Page 4 of 98
POLITICAL CAMPAIGN PLANNING MANUAL
THE COORDINATED CAMPAIGN - WORKING WITH YOUR PARTY .............................................................46
MESSAGE AND INFORMATION ..........................................................................................................................47
MATERIAL DESIGN ..............................................................................................................................................47
NATIONAL MATERIALS........................................................................................................................................47
PRESS.....................................................................................................................................................................47
VISITS.....................................................................................................................................................................47
ENDORSEMENTS ..................................................................................................................................................48
BUILDING A COALITION AND OUTREACH TO CIVIC ORGANIZATIONS....................................................48
ENDORSEMENT ....................................................................................................................................................48
MOBILIZE MEMBERSHIP ....................................................................................................................................48
PRESS EVENTS......................................................................................................................................................48
RESEARCH.............................................................................................................................................................48
PUBLIC EVENTS ...................................................................................................................................................49
OUTREACH ...........................................................................................................................................................49
RULES FOR WORKING WITH CIVIC ORGANIZATIONS ...................................................................................49
WORKSHEET 13: WORKING WITH CIVIC ORGANIZATIONS AND YOUR PARTY......................................49
CAMPAIGN BUDGETING (MONEY 1) ..................................................................................................................49
WORKSHEET 14: DEVELOPING A BUDGET .......................................................................................................50
CAMPAIGN FUNDRAISING (MONEY 2)...............................................................................................................50
WORKSHEET 15: DEVELOPING A FUNDRAISING PLAN .................................................................................51
THE CONSTANT CAMPAIGN.................................................................................................................................52
CONCLUSION...............................................................................................................................................................55
APPENDIX A: A GLOSSARY OF CAMPAIGN TERMS ........................................................................................56
APPENDIX B: CAMPAIGN RESEARCH QUESTIONS..........................................................................................67
APPENDIX C: GEOGRAPHIC TARGETING METHODOLOGY ........................................................................72
APPENDIX D: ISSUES RELATED TO POLITICAL POLLING............................................................................74
APPENDIX E: DRAWING CONTRAST WITH YOUR OPPONENTS ..................................................................77
APPENDIX F: SAMPLE CAMPAIGN FORMS ........................................................................................................79
APPENDIX G: STRATEGIC CAMPAIGN PLAN TEMPLATE .............................................................................86
EVALUATION FORM..................................................................................................................................................97
OTHER PUBLICATIONS IN THE NATIONAL DEMOCRATIC INSTITUTE - MOSCOW LIBRARY..........98
PRICE $200/N35000.00 + COURIER DELIVERY
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT .0021031321
CALL/text 08030485016
 |
INTRODUCTION
A political campaign can be an exciting experience. A great deal will happen between now and Election Day and with a little forethought and planning, you can be prepared for all the twists and turns and, in many cases, control the situation. This manual is designed to help you anticipate what will happen and be better prepared.
While the given political landscape is an important factor in any campaign, in many cases the most important factor - the difference between winning and losing - is what goes on inside the campaign.
There are three types of political campaigns that have nearly no chance to achieve victory on Election Day due to their own internal failures.
The first is the campaign that does not have a persuasive message to deliver to voters and does not have a clear idea of which voters it wants to persuade. This type of campaign lacks direction from the beginning and the situation will only get worse.
Second is the campaign that has a concise, persuasive message and a clear idea of which voters it can persuade but lacks a reasonable plan of what to do between now and Election Day to persuade these voters. This type of campaign wastes time, money and people as it wanders aimlessly toward Election Day. It is often distracted by the days events, by things the opponent's campaign does or by things the press says, spending more time reacting to outside factors than promoting its own agenda.
Finally, the third kind of campaign is one that has a clear message, a clear idea of its voters and a plan to get to Election Day but it fails to follow through on the plan, not doing the hard work day after day to get elected. This is a lazy campaign that makes excuses as to why it cannot do what it knows must be done and in the end makes excuses as to why it lost.
The winning political campaign is most often the one that takes the time to target voters, develops a persuasive message and follows through on a reasonable plan to contact and those voters.
This manual has been developed to assist political parties and candidates in taking these steps to become this type of winning campaign. You should read through the entire manual once so that you have some understanding of the whole process. You should then go through the manual step by step, answering all the questions and filling in all the worksheets. In this way, you will have a good start on writing a campaign plan.
A written campaign plan, like the plan for building a house, defines the overall political landscape, the strategy and resources required to get to Election Day. As with construction plans, this campaign plan should serve as a guide to be referred to when questions arise. Progress can be measured against this outline. You could build a house without plans, but you would make a lot of mistakes, you would waste a lot of materials, time, and money and you probably would not be satisfied with the results. It is the same for the political campaign without a written plan.
While it is true that every campaign is unique, there are some basic principles that can be applied to any election campaign. This manual is designed to help you apply these basic principles to your unique campaign.
The basics of any election campaign are deceptively simple. All campaigns must repeatedly communicate a persuasive message to people who will vote. This is "the golden rule" of politics. A political campaign is a communication process - find the right message, target that message to the right group of voters, and repeat that message again and again.
Unfortunately, the actual planning process is much more difficult than simply following one rule. There is much more that goes into the process. This manual is designed to take the campaign through a step-by-step process to develop a written campaign plan. These steps include:
1. Doing the research necessary to prepare for the campaign.
2. Setting a strategic campaign goal of how many votes are needed to win.
3. Analyzing and targeting voters.
4. Developing a campaign message.
5. Developing a voter contact plan.
6. Implementing that plan.
This manual cannot give you all the answers to all of the problems your campaign will face. It cannot tell you what your campaign message should be. It cannot tell you who are your most likely supporters. It cannot tell you what are the most effective methods of contacting voters in your region. What it can do is provide the questions that will help you think through the planning process in a thorough and methodical way.
Therefore, the candidate, the campaign manager and all the key advisers should conduct a strategic planning meeting and go through this manual seriously and rigorously. Your strategic planning session should also result in a written campaign plan. Too often, politicians believe that they hold the winning strategy "in their heads." In reality they have no strategy at all and are wandering aimlessly. Too often the candidate and the campaign manager believe that they are following a single strategy, only to find out later that their opinions about the strategy are completely at odds. A written campaign plan, agreed upon by the candidate, the campaign manager and all the key advisors, would help avoid such problems. The rule is simple - if a plan is not written down, no plan exists.
Once you have the written plan, you must follow that plan in a disciplined way. As with any plan, it is only as good as its implementation. All campaigns must be flexible to changing circumstances, but these changes should be carefully considered and weighed against the original research and strategy laid out in the plan.
A political campaign is an intense experience and, when done correctly, it is also a lot of hard work. There are no tricks or short cuts to winning the confidence of the voters. A political campaign can also be an exhilarating, rewarding and fun experience. To the campaign workers, you should be commended for offering you time and skills to improve the general situation and make democracy work. To the candidates, you should be commended for stepping forward and offering your services to your community. In doing so you not only serve your community, you are contributing to the democratic process as a whole.
Good luck.
PRICE $200/N35000.00 + COURIER DELIVERY
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT .0021031321
CALL/text 08030485016
TABLE OF CANTENT
STEP ONE: RESEARCH................................................................................................................................................8
ELECTION RULES ......................................................................................................................................................9
THE DISTRICT ............................................................................................................................................................9
THE VOTERS...............................................................................................................................................................9
PAST ELECTIONS.......................................................................................................................................................9
THIS ELECTION........................................................................................................................................................10
OUR CANDIDATE ....................................................................................................................................................10
VIABLE OPPONENTS ..............................................................................................................................................10
WORKSHEET 1: ASSESSING THE POLITICAL LANDSCAPE............................................................................11
STEP TWO: SETTING A GOAL.................................................................................................................................12
WHAT IS THE TOTAL POPULATION OF THE DISTRICT?.................................................................................12
WHAT IS THE TOTAL NUMBER OF VOTERS?....................................................................................................12
WHAT IS THE EXPECTED TURNOUT?.................................................................................................................12
HOW MANY VOTES ARE NEEDED TO WIN?......................................................................................................12
HOW MANY HOUSEHOLDS DO THESE VOTERS LIVE IN? .............................................................................12
BRINGING IT ALL TOGETHER ..............................................................................................................................13
WORKSHEET 2: SETTING A CAMPAIGN GOAL.................................................................................................13
STEP THREE: TARGETING THE VOTERS............................................................................................................14
WHAT IS TARGETING? ...........................................................................................................................................14
WHY TARGET VOTERS?.........................................................................................................................................14
CONSERVING CAMPAIGN RESOURCES............................................................................................................14
PERSUADING TARGET VOTERS .........................................................................................................................14
HOW TO TARGET VOTERS ....................................................................................................................................15
GEOGRAPHIC TARGETING.................................................................................................................................15
DEMOGRAPHIC TARGETING .............................................................................................................................16
Our Demographic Groups .................................................................................................................................................... 17
Their Demographic Groups.................................................................................................................................................. 17
PROBLEMS WITH TARGETING.............................................................................................................................17
BRINGING IT ALL TOGETHER ..............................................................................................................................18
Explanations ...........................................................................................................................................................18
VOTER ANALYSIS ...................................................................................................................................................19
VALUES..................................................................................................................................................................19
ATTITUDES............................................................................................................................................................19
ISSUES....................................................................................................................................................................19
LEADERSHIP QUALITIES ....................................................................................................................................19
SOCIOLOGICAL RESEARCH ...............................................................................................................................19
WORKSHEET 3: GEOGRAPHIC TARGETING ......................................................................................................20
WORKSHEET 4: DEMOGRAPHIC TARGETING...................................................................................................20
WORKSHEET 5: BRINGING TOGETHER ALL THE TARGETING.....................................................................20
STEP FOUR: DEVELOPING THE CAMPAIGN MESSAGE .................................................................................21
CHARACTERISTICS OF A GOOD MESSAGE.......................................................................................................22
A MESSAGE MUST BE SHORT.............................................................................................................................22
A MESSAGE MUST BE TRUTHFUL AND CREDIBLE ........................................................................................22
A MESSAGE MUST BE PERSUASIVE AND IMPORTANT TO VOTERS .............................................................22
A MESSAGE MUST SHOW CONTRAST................................................................................................................22
A MESSAGE MUST BE CLEAR AND SPEAK TO THE HEART ...........................................................................22
A MESSAGE MUST BE TARGETED .....................................................................................................................23
A MESSAGE MUST BE REPEATED AGAIN AND AGAIN ...................................................................................23
WORKSHEET 6: WHY ARE YOU RUNNING FOR THIS OFFICE? .....................................................................23
WORKSHEET 7: THE MESSAGE BOX...................................................................................................................23
WHAT WE SAY ABOUT US ...................................................................................................................................24
WHAT WE SAY ABOUT THEM .............................................................................................................................24
WHAT THEY SAY ABOUT US ...............................................................................................................................24
WHAT THEY SAY ABOUT THEM .........................................................................................................................24
CREDIBILITY - RAISING YOUR CREDIBILITY WITH VOTERS AND LOWERING YOU OPPONENTS
CREDIBILITY WITH VOTERS ................................................................................................................................25
ISSUES AND THE CAMPAIGN MESSAGE............................................................................................................25
ISSUE SELECTION ...................................................................................................................................................26
WORKSHEET 8: DETERMINING ISSUE IMPORTANCE AND POSITION ........................................................26
SOCIOLOGICAL RESEARCH AND MESSAGE DEVELOPMENT ......................................................................27
STAY ON MESSAGE ................................................................................................................................................28
STEP FIVE: DEVELOPING A VOTER CONTACT PLAN.....................................................................................29
THE RULE OF FINITE RESOURCES ......................................................................................................................29
INTERCHANGEABILITY OF RESOURCES AND METHODS .............................................................................29
EFFECTIVENESS OF YOUR VOTER CONTACT ..................................................................................................29
PERSUADE TARGET VOTERS .............................................................................................................................30
GET OUT THE VOTE ............................................................................................................................................30
VOTER IDENTIFICATION ....................................................................................................................................31
TYPES OF VOTER CONTACT ACTIVITIES ..........................................................................................................31
LITERATURE DROP..............................................................................................................................................32
LITERATURE HANDOUTS ...................................................................................................................................32
MAIL.......................................................................................................................................................................32
DOOR TO DOOR ...................................................................................................................................................32
PHONING ..............................................................................................................................................................33
VISIBILITY .............................................................................................................................................................33
ENDORSEMENTS ..................................................................................................................................................34
COFFEES ...............................................................................................................................................................34
FRIENDS OF A FRIEND .......................................................................................................................................34
PRESET EVENTS ...................................................................................................................................................34
CREATED EVENTS................................................................................................................................................35
EARNED MEDIA - THE PRESS.............................................................................................................................35
PAID MEDIA - TELEVISION, RADIO AND NEWSPAPER ADVERTISEMENTS ................................................36
INTERNET WEB PAGES........................................................................................................................................36
COMBINING VARIOUS METHODS .....................................................................................................................37
WORKSHEET 9: DETERMINING WHICH VOTER CONTACT METHODS TO USE ........................................37
CREATING CAMPAIGN LITERATURE .................................................................................................................38
SINGLE TOPIC ......................................................................................................................................................38
ACTION PHOTOS..................................................................................................................................................38
HEADLINES ...........................................................................................................................................................39
BULLETED POINTS ..............................................................................................................................................39
BE SPECIFIC .........................................................................................................................................................39
BREVITY.................................................................................................................................................................39
COMMON LANGUAGE.........................................................................................................................................39
STAY ON MESSAGE ..............................................................................................................................................39
STEP SIX: MAKING IT HAPPEN ..............................................................................................................................40
THE ROLE OF THE CANDIDATE...........................................................................................................................40
THE ROLE OF THE CAMPAIGN MANAGER........................................................................................................40
CAMPAIGN PROFESSIONALS ...............................................................................................................................40
CAMPAIGN STRUCTURE........................................................................................................................................41
VOLUNTEERS (PEOPLE).........................................................................................................................................42
WORKSHEET 10: BUDGETING VOLUNTEERS ...................................................................................................43
SCHEDULING AND CALENDAR (TIME) ..............................................................................................................43
WORKSHEET 11: CALENDAR................................................................................................................................44
WORKSHEET 12: TIMELINE...................................................................................................................................44
COMPUTERS .............................................................................................................................................................46
Page 4 of 98
POLITICAL CAMPAIGN PLANNING MANUAL
THE COORDINATED CAMPAIGN - WORKING WITH YOUR PARTY .............................................................46
MESSAGE AND INFORMATION ..........................................................................................................................47
MATERIAL DESIGN ..............................................................................................................................................47
NATIONAL MATERIALS........................................................................................................................................47
PRESS.....................................................................................................................................................................47
VISITS.....................................................................................................................................................................47
ENDORSEMENTS ..................................................................................................................................................48
BUILDING A COALITION AND OUTREACH TO CIVIC ORGANIZATIONS....................................................48
ENDORSEMENT ....................................................................................................................................................48
MOBILIZE MEMBERSHIP ....................................................................................................................................48
PRESS EVENTS......................................................................................................................................................48
RESEARCH.............................................................................................................................................................48
PUBLIC EVENTS ...................................................................................................................................................49
OUTREACH ...........................................................................................................................................................49
RULES FOR WORKING WITH CIVIC ORGANIZATIONS ...................................................................................49
WORKSHEET 13: WORKING WITH CIVIC ORGANIZATIONS AND YOUR PARTY......................................49
CAMPAIGN BUDGETING (MONEY 1) ..................................................................................................................49
WORKSHEET 14: DEVELOPING A BUDGET .......................................................................................................50
CAMPAIGN FUNDRAISING (MONEY 2)...............................................................................................................50
WORKSHEET 15: DEVELOPING A FUNDRAISING PLAN .................................................................................51
THE CONSTANT CAMPAIGN.................................................................................................................................52
CONCLUSION...............................................................................................................................................................55
APPENDIX A: A GLOSSARY OF CAMPAIGN TERMS ........................................................................................56
APPENDIX B: CAMPAIGN RESEARCH QUESTIONS..........................................................................................67
APPENDIX C: GEOGRAPHIC TARGETING METHODOLOGY ........................................................................72
APPENDIX D: ISSUES RELATED TO POLITICAL POLLING............................................................................74
APPENDIX E: DRAWING CONTRAST WITH YOUR OPPONENTS ..................................................................77
APPENDIX F: SAMPLE CAMPAIGN FORMS ........................................................................................................79
APPENDIX G: STRATEGIC CAMPAIGN PLAN TEMPLATE .............................................................................86
EVALUATION FORM..................................................................................................................................................97
OTHER PUBLICATIONS IN THE NATIONAL DEMOCRATIC INSTITUTE - MOSCOW LIBRARY..........98
PRICE $200/N35000.00 + COURIER DELIVERY
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT .0021031321
CALL/text 08030485016
Friday, July 9, 2010
Articles on Political Campaign Planning,each Manual is$35/ N5000 +courier Delivery
CampaignGuide
Manuals
A1]How to run a political Campaign- 8pages
---------------------------------
You are not going to run for office alone. You will be relying heavily on the people around you. So don’t
decide to run for office alone, but involve those people in the decision who will be working on your campaign.
The first thing a prospective candidate usually does is to host a small gathering in their home to pitch the idea
and see what kind of support might be available.
Read the full article →
[A] Everything You Ever Wanted to Know About Getting the Press to
------------------------------------------------------------------------------
Cover Your Campaign
--------------------
Getting press coverage for a political campaign can be a daunting task. This is doubly
true for local campaigns, which are forced to compete with much larger races for a
reporter’s time. With a good earned media plan, however, even local campaigns can
garner some free publicity and credibility by getting the press to cover their campaign.
What is Earned Media?
Simply put, earned media is any publicity that your campaign generates, but which it
does not have to pay for. Earned media is any type of press coverage you garner,
including television, print, radio, etc. It is called “earned” media because rather then
paying to have your campaign featured in the media through commercials or
advertisements, you “earn” the coverage through a newsworthy event, act, message or
media opportunity.
Gaining press coverage is important to every campaign because[....]
Read the full article →
[B] How to Manage Political Campaign Volunteers
------------------------------------------------------
Volunteers are an integral part of almost every political campaign. Whether you’re running for the School Board or the Senate, chances are that a good portion of your campaign work will be performed by volunteers. Your volunteers are a great resource for your political campaign, but they also pose additional issues for you: they’re not [...]
Read the full article →
[C] Guide to Using Voter Lists in Your Campaign
-----------------------------------------------
Winning campaigns aren’t based on guesswork or hunches… they’re based on cold hard facts. Over the past five decades, political campaigns have moved from relying on political bosses and educated conjecture to using professional consultants, political targeting, and as much scientific planning as possible. One of the key pieces of data your campaign will need [...]
Read the full article →
[D] Thinking Big in Politics
-------------------------------
The world is full of people who think small. People who play it safe. People who just get by. These good, honest, often hard-working folks inhabit every industry, and populate every strata of society. There are janitors who think small. There are middle managers who think small. There are CEOs who think small. In fact, [...]
Read the full article →
[E] Four Unique Ideas for Your Election Signage
-----------------------------------------------
When most people think of election signage, they think of yard signs – those old standbys of the political realm. Yard signs are important, and designing and placing them can mean a great deal in your campaign’s efforts to raise its name recognition. For more information on designing great yard signs, read How to Design [...]
Read the full article →
[F] Political Robocalls: Do’s and Don’ts
------------------------------------------
Love ‘em or hate ‘em, political robocalls are a fact of life in modern political campaigns. While campaigns are figuring out how to use social media in politics and starting e-mail newsletters for their campaigns, they are still using tried and true campaign tactics, including direct mail, door-to-door campaigning, and yes: political robocalls. Everyone knows [...]
Read the full article →
[H] Beginner’s Guide to Political Communications
After an exhaustive recent conversation about setting up his political campaign, a first-time candidate for public office asked me, “What’s the most important thing I need to know that I haven’t asked you about yet?” I thought about the question for awhile… He had asked about fundraising (he knew he needed to know about raising [...]
Read the full article →
[I] The Pros and Cons of Starting Your Own Political Action Committee
-------------------------------------------------------------------
Have you ever thought about starting your own political action committee (PAC)? If you have, you’re not alone. I often get questions about PACs, how to start them, and the pros and cons of running one. (If you’re not sure what a political action committee is, read Local Victory’s What are PACs? ) Today, we’re [...]
Read the full article →
[J] Why Some Campaign Slogans Fail
--------------------------------
Political campaign slogans are a tricky business — the right slogan can boost your name recognition, highlight your issues, and stay stuck in people’s heads for years to come. The wrong slogan, on the other hand, can not only be forgettable, it could sink your campaign by sending the wrong (or even unintended) messages. Because [...]
Read the full article →
[K] How to Find Cheap Political Campaign Supplies
-------------------------------------------------
When in comes to political campaign supplies, local candidates often find themselves in a real bind: things like yard signs, bumper stickers, palm cards and campaign buttons can be extremely expensive. Some campaigns try to save money by self-designing supplies… others decide to print far less signs and brochures than they need, in the hope [...]
Read the full article →
[L] The Best Political Campaign Strategy for You
------------------------------------------------
I get lots of e-mails from lots of candidates asking, “What’s the best political campaign strategy for me?” Oftentimes, these e-mails come with a few scant details about the office the person is seeking and what issues are important to them. I wish I had a good, easy reply for them. The truth, however, is [...]
Read the full article →
[M] You Won Your Primary Election Campaign: Now What?
-----------------------------------------------------
Most candidates running for office spend so much time focused on the campaign that when it is over, they just want to go on a long vacation and take some time to recover. Campaigns are all-or-nothing affairs and to win, many candidates in tough contests spend 16 hours a day campaigning, 7 days a week, [...]
Read the full article →
[N] 5 More Secrets for Winning a Political Campaign
--------------------------------------------------
I know, I know… in the Local Victory Archives, you can literally find thousands of secrets for winning a political campaign. Do we really need to publish five more? We do… and here’s why: this week, I had an interesting conversation with another political strategist about the toughest things candidates face in winning local elections, [...]
Read the full article →
[O] Beginner’s Guide to Political Fundraising
-------------------------------------------
Several weeks ago, we posted the first in our “Beginner’s Guides” series: The Beginner’s Guide to Political Communications. We got lots of great feedback and requests for more. Today, we continue the series with The Beginner’s Guide to Political Fundraising. This article brings together the best fundraising advice from the Local Victory Archives to walk [...]
Read the full article →
[P] 7 Tips for Writing Political Fundraising Direct Mail
------------------------------------------------------
Direct mail fundraising is a staple of most modern political campaigns. If you’re running anything but the smallest campaign, direct mail should be part of your political fundraising mix as well. Fundraising mailings help your campaign grow a base of support among small and medium sized donors. Raising money through the mail also gives you [...]
Read the full article →
[Q] Your Guide to Writing a Great Stump Speech
---------------------------------------------
Everybody loves a great stump speech… You know, one that makes the crowds go wild, generates tons of local press coverage, and leaves your opponent gasping for air. Everybody loves a great stump speech, but few candidates are capable of writing and delivering a true winner. This is your guide to developing a meaningful, passionate, [...]
Read the full article →
[R] Winning Political Tips: An Interview with Political Author Brent Barksdale
----------------------------------------------------------------------------
Brent Barksdale is a nationally known political consultant an author who currently serves as the Senior Vice President at Jamestown Associates. Brent is the author of several books on political strategy and a good friend of Local Victory. His latest book, Winning Political Tips, hit bookstores last month. Today, we sat down with Brent to [...]
Read the full article →
ARTICLES CONTINUE
1 Best Practices for your Database System
--------------------------------------------------------------------------------
2 Blueprint for an Insurgent Campaign
--------------------------------------------------------------------------------
3 Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business
--------------------------------------------------------------------------------
4 Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections
--------------------------------------------------------------------------------
5 Campaign 2.0: Upgrading your Campaign
--------------------------------------------------------------------------------
6 Candidate Web Sites are as Effective as TV and Cable Ads
--------------------------------------------------------------------------------
7 Candidates Must Follow Logical Steps
--------------------------------------------------------------------------------
8 Candidates Must Take Business Approach To Run Successful Political Campaigns
--------------------------------------------------------------------------------
9 Check Out the Campaign Laws and Avoid a Messy Legal Woes
--------------------------------------------------------------------------------
10 Creating the Modern Campaign
--------------------------------------------------------------------------------
11 Did You Win? Stop Celebrating. Time to Start Running for Re-Election
--------------------------------------------------------------------------------
12 Distributed Campaigning
--------------------------------------------------------------------------------
13 Do Women in Politics Face a Glass Ceiling?
--------------------------------------------------------------------------------
14 Effective Speaking for Candidates
--------------------------------------------------------------------------------
15 FEC Reporting Made Easy (or at least easier), Part I
--------------------------------------------------------------------------------
16 FEC Reporting Made Easy (or at least easier), Part II
--------------------------------------------------------------------------------
17 Fine Tuning your Presentation
--------------------------------------------------------------------------------
18 Five Team Members Every Campaign Needs
--------------------------------------------------------------------------------
19 Focusing Your Campaign through Polling & Focus Groups
--------------------------------------------------------------------------------
20 Getting the Strong Urge to Run? Get Started Right After Election Day
--------------------------------------------------------------------------------
21 How to Choose the Right Political Consultant
--------------------------------------------------------------------------------
22 How to Find & Mobilize Young Voters
--------------------------------------------------------------------------------
23 How To Find & Mobilize Young Voters II
--------------------------------------------------------------------------------
24 How To Hire A Consultant
--------------------------------------------------------------------------------
25 How to Run a Political Campaign
--------------------------------------------------------------------------------
26 Howard Dean's Screaming TV Blunder
--------------------------------------------------------------------------------
27 Keeping Political Campaign Email out of the Junkmail Box
--------------------------------------------------------------------------------
28 Listen to Off-Year Issue Campaigns To Help Form Your Election Message
--------------------------------------------------------------------------------
29 Making Your Speech Count
--------------------------------------------------------------------------------
30 Media Tours Are Key to Organizational Messaging
--------------------------------------------------------------------------------
31 Most Wasteful Types of Campaign Spending
--------------------------------------------------------------------------------
32Need Help in Your Campaign? May be the Time to Hire a Political Coach
--------------------------------------------------------------------------------
Negative Campaigning
--------------------------------------------------------------------------------
33 New Media Is Driving Politics Into The Unknown Zone
--------------------------------------------------------------------------------
34 Not All Elections End on Election Day
--------------------------------------------------------------------------------
35 Ol’ Dogs of Politics Versus New Technology
--------------------------------------------------------------------------------
36 One Single Idea
--------------------------------------------------------------------------------
37 Online Advertising
--------------------------------------------------------------------------------
38 Online Politics is Also Local
--------------------------------------------------------------------------------
39 Organizing Your Political Campaign
--------------------------------------------------------------------------------
40 Overcome your Fears & Become a Great Speaker
--------------------------------------------------------------------------------
41 Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning
--------------------------------------------------------------------------------
42 Political Campaign Fundraising
--------------------------------------------------------------------------------
43 Presentation Development
--------------------------------------------------------------------------------
44 Professionally OP-Researched Campaigns Are Better Campaigns
--------------------------------------------------------------------------------
45 Reputation Management
--------------------------------------------------------------------------------
46 Right-Wing Radio Monopoly and the Myth of the Liberal Media
--------------------------------------------------------------------------------
47 Rules of Planning Your Campaign Budget
--------------------------------------------------------------------------------
48 Running A Campaign FAQ
--------------------------------------------------------------------------------
49 Should You Hire a Vendor for Your Voter File?
--------------------------------------------------------------------------------
50 So you want to Run for Office?
--------------------------------------------------------------------------------
51 The Art & Science of Signs and Graphics
--------------------------------------------------------------------------------
52 The Evolving Business of Political Consulting
--------------------------------------------------------------------------------
53 The Making of a Candidate
--------------------------------------------------------------------------------
54 The Most Important Component of The Modern Political Campaign Strategy
--------------------------------------------------------------------------------
55 The Personal Power of the Pen
--------------------------------------------------------------------------------
56 The Role of the Campaign Treasurer
--------------------------------------------------------------------------------
57 The Three Best Ways for Under-Funded Candidates to Get Their Message Out
--------------------------------------------------------------------------------
58 Tilting the Playing Field: Voter ID & Turnout
--------------------------------------------------------------------------------
59 Top 10 mistakes of Campaign Databases
--------------------------------------------------------------------------------
60 Types of Presentations
--------------------------------------------------------------------------------
61 Using Buttons and Badges Effectively in a Political Campaign
--------------------------------------------------------------------------------
62 Using the Net in your Small Budget Campaign
--------------------------------------------------------------------------------
63 Web-based Software in the Political World
--------------------------------------------------------------------------------
64 What Bill Clinton, Ronald Reagan and You Have in Common
--------------------------------------------------------------------------------
65 What the Internet Teaches Us About Designing Good Direct Mail
--------------------------------------------------------------------------------
66 Who Are Young Voters?
--------------------------------------------------------------------------------
67 Why Newspapers?
--------------------------------------------------------------------------------
68 Winning Young Voters: Part I
--------------------------------------------------------------------------------
69 Winning Young Voters: Part II
--------------------------------------------------------------------------------
70 Wisconsin Campaign Finance Reporting -- Tools and Tricks
,Each Manual $35 / N5000 & You pay for a Minimun of 5, however less than 3 Manual Papers can be purchased via Recharge card [MTN,GLO]
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT.1511060001087
CALL/TEXT YOUR TELLER NUMBER FOR CONFIRMATION 08030485016
Manuals
A1]How to run a political Campaign- 8pages
---------------------------------
You are not going to run for office alone. You will be relying heavily on the people around you. So don’t
decide to run for office alone, but involve those people in the decision who will be working on your campaign.
The first thing a prospective candidate usually does is to host a small gathering in their home to pitch the idea
and see what kind of support might be available.
Read the full article →
[A] Everything You Ever Wanted to Know About Getting the Press to
------------------------------------------------------------------------------
Cover Your Campaign
--------------------
Getting press coverage for a political campaign can be a daunting task. This is doubly
true for local campaigns, which are forced to compete with much larger races for a
reporter’s time. With a good earned media plan, however, even local campaigns can
garner some free publicity and credibility by getting the press to cover their campaign.
What is Earned Media?
Simply put, earned media is any publicity that your campaign generates, but which it
does not have to pay for. Earned media is any type of press coverage you garner,
including television, print, radio, etc. It is called “earned” media because rather then
paying to have your campaign featured in the media through commercials or
advertisements, you “earn” the coverage through a newsworthy event, act, message or
media opportunity.
Gaining press coverage is important to every campaign because[....]
Read the full article →
[B] How to Manage Political Campaign Volunteers
------------------------------------------------------
Volunteers are an integral part of almost every political campaign. Whether you’re running for the School Board or the Senate, chances are that a good portion of your campaign work will be performed by volunteers. Your volunteers are a great resource for your political campaign, but they also pose additional issues for you: they’re not [...]
Read the full article →
[C] Guide to Using Voter Lists in Your Campaign
-----------------------------------------------
Winning campaigns aren’t based on guesswork or hunches… they’re based on cold hard facts. Over the past five decades, political campaigns have moved from relying on political bosses and educated conjecture to using professional consultants, political targeting, and as much scientific planning as possible. One of the key pieces of data your campaign will need [...]
Read the full article →
[D] Thinking Big in Politics
-------------------------------
The world is full of people who think small. People who play it safe. People who just get by. These good, honest, often hard-working folks inhabit every industry, and populate every strata of society. There are janitors who think small. There are middle managers who think small. There are CEOs who think small. In fact, [...]
Read the full article →
[E] Four Unique Ideas for Your Election Signage
-----------------------------------------------
When most people think of election signage, they think of yard signs – those old standbys of the political realm. Yard signs are important, and designing and placing them can mean a great deal in your campaign’s efforts to raise its name recognition. For more information on designing great yard signs, read How to Design [...]
Read the full article →
[F] Political Robocalls: Do’s and Don’ts
------------------------------------------
Love ‘em or hate ‘em, political robocalls are a fact of life in modern political campaigns. While campaigns are figuring out how to use social media in politics and starting e-mail newsletters for their campaigns, they are still using tried and true campaign tactics, including direct mail, door-to-door campaigning, and yes: political robocalls. Everyone knows [...]
Read the full article →
[H] Beginner’s Guide to Political Communications
After an exhaustive recent conversation about setting up his political campaign, a first-time candidate for public office asked me, “What’s the most important thing I need to know that I haven’t asked you about yet?” I thought about the question for awhile… He had asked about fundraising (he knew he needed to know about raising [...]
Read the full article →
[I] The Pros and Cons of Starting Your Own Political Action Committee
-------------------------------------------------------------------
Have you ever thought about starting your own political action committee (PAC)? If you have, you’re not alone. I often get questions about PACs, how to start them, and the pros and cons of running one. (If you’re not sure what a political action committee is, read Local Victory’s What are PACs? ) Today, we’re [...]
Read the full article →
[J] Why Some Campaign Slogans Fail
--------------------------------
Political campaign slogans are a tricky business — the right slogan can boost your name recognition, highlight your issues, and stay stuck in people’s heads for years to come. The wrong slogan, on the other hand, can not only be forgettable, it could sink your campaign by sending the wrong (or even unintended) messages. Because [...]
Read the full article →
[K] How to Find Cheap Political Campaign Supplies
-------------------------------------------------
When in comes to political campaign supplies, local candidates often find themselves in a real bind: things like yard signs, bumper stickers, palm cards and campaign buttons can be extremely expensive. Some campaigns try to save money by self-designing supplies… others decide to print far less signs and brochures than they need, in the hope [...]
Read the full article →
[L] The Best Political Campaign Strategy for You
------------------------------------------------
I get lots of e-mails from lots of candidates asking, “What’s the best political campaign strategy for me?” Oftentimes, these e-mails come with a few scant details about the office the person is seeking and what issues are important to them. I wish I had a good, easy reply for them. The truth, however, is [...]
Read the full article →
[M] You Won Your Primary Election Campaign: Now What?
-----------------------------------------------------
Most candidates running for office spend so much time focused on the campaign that when it is over, they just want to go on a long vacation and take some time to recover. Campaigns are all-or-nothing affairs and to win, many candidates in tough contests spend 16 hours a day campaigning, 7 days a week, [...]
Read the full article →
[N] 5 More Secrets for Winning a Political Campaign
--------------------------------------------------
I know, I know… in the Local Victory Archives, you can literally find thousands of secrets for winning a political campaign. Do we really need to publish five more? We do… and here’s why: this week, I had an interesting conversation with another political strategist about the toughest things candidates face in winning local elections, [...]
Read the full article →
[O] Beginner’s Guide to Political Fundraising
-------------------------------------------
Several weeks ago, we posted the first in our “Beginner’s Guides” series: The Beginner’s Guide to Political Communications. We got lots of great feedback and requests for more. Today, we continue the series with The Beginner’s Guide to Political Fundraising. This article brings together the best fundraising advice from the Local Victory Archives to walk [...]
Read the full article →
[P] 7 Tips for Writing Political Fundraising Direct Mail
------------------------------------------------------
Direct mail fundraising is a staple of most modern political campaigns. If you’re running anything but the smallest campaign, direct mail should be part of your political fundraising mix as well. Fundraising mailings help your campaign grow a base of support among small and medium sized donors. Raising money through the mail also gives you [...]
Read the full article →
[Q] Your Guide to Writing a Great Stump Speech
---------------------------------------------
Everybody loves a great stump speech… You know, one that makes the crowds go wild, generates tons of local press coverage, and leaves your opponent gasping for air. Everybody loves a great stump speech, but few candidates are capable of writing and delivering a true winner. This is your guide to developing a meaningful, passionate, [...]
Read the full article →
[R] Winning Political Tips: An Interview with Political Author Brent Barksdale
----------------------------------------------------------------------------
Brent Barksdale is a nationally known political consultant an author who currently serves as the Senior Vice President at Jamestown Associates. Brent is the author of several books on political strategy and a good friend of Local Victory. His latest book, Winning Political Tips, hit bookstores last month. Today, we sat down with Brent to [...]
Read the full article →
ARTICLES CONTINUE
1 Best Practices for your Database System
--------------------------------------------------------------------------------
2 Blueprint for an Insurgent Campaign
--------------------------------------------------------------------------------
3 Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business
--------------------------------------------------------------------------------
4 Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections
--------------------------------------------------------------------------------
5 Campaign 2.0: Upgrading your Campaign
--------------------------------------------------------------------------------
6 Candidate Web Sites are as Effective as TV and Cable Ads
--------------------------------------------------------------------------------
7 Candidates Must Follow Logical Steps
--------------------------------------------------------------------------------
8 Candidates Must Take Business Approach To Run Successful Political Campaigns
--------------------------------------------------------------------------------
9 Check Out the Campaign Laws and Avoid a Messy Legal Woes
--------------------------------------------------------------------------------
10 Creating the Modern Campaign
--------------------------------------------------------------------------------
11 Did You Win? Stop Celebrating. Time to Start Running for Re-Election
--------------------------------------------------------------------------------
12 Distributed Campaigning
--------------------------------------------------------------------------------
13 Do Women in Politics Face a Glass Ceiling?
--------------------------------------------------------------------------------
14 Effective Speaking for Candidates
--------------------------------------------------------------------------------
15 FEC Reporting Made Easy (or at least easier), Part I
--------------------------------------------------------------------------------
16 FEC Reporting Made Easy (or at least easier), Part II
--------------------------------------------------------------------------------
17 Fine Tuning your Presentation
--------------------------------------------------------------------------------
18 Five Team Members Every Campaign Needs
--------------------------------------------------------------------------------
19 Focusing Your Campaign through Polling & Focus Groups
--------------------------------------------------------------------------------
20 Getting the Strong Urge to Run? Get Started Right After Election Day
--------------------------------------------------------------------------------
21 How to Choose the Right Political Consultant
--------------------------------------------------------------------------------
22 How to Find & Mobilize Young Voters
--------------------------------------------------------------------------------
23 How To Find & Mobilize Young Voters II
--------------------------------------------------------------------------------
24 How To Hire A Consultant
--------------------------------------------------------------------------------
25 How to Run a Political Campaign
--------------------------------------------------------------------------------
26 Howard Dean's Screaming TV Blunder
--------------------------------------------------------------------------------
27 Keeping Political Campaign Email out of the Junkmail Box
--------------------------------------------------------------------------------
28 Listen to Off-Year Issue Campaigns To Help Form Your Election Message
--------------------------------------------------------------------------------
29 Making Your Speech Count
--------------------------------------------------------------------------------
30 Media Tours Are Key to Organizational Messaging
--------------------------------------------------------------------------------
31 Most Wasteful Types of Campaign Spending
--------------------------------------------------------------------------------
32Need Help in Your Campaign? May be the Time to Hire a Political Coach
--------------------------------------------------------------------------------
Negative Campaigning
--------------------------------------------------------------------------------
33 New Media Is Driving Politics Into The Unknown Zone
--------------------------------------------------------------------------------
34 Not All Elections End on Election Day
--------------------------------------------------------------------------------
35 Ol’ Dogs of Politics Versus New Technology
--------------------------------------------------------------------------------
36 One Single Idea
--------------------------------------------------------------------------------
37 Online Advertising
--------------------------------------------------------------------------------
38 Online Politics is Also Local
--------------------------------------------------------------------------------
39 Organizing Your Political Campaign
--------------------------------------------------------------------------------
40 Overcome your Fears & Become a Great Speaker
--------------------------------------------------------------------------------
41 Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning
--------------------------------------------------------------------------------
42 Political Campaign Fundraising
--------------------------------------------------------------------------------
43 Presentation Development
--------------------------------------------------------------------------------
44 Professionally OP-Researched Campaigns Are Better Campaigns
--------------------------------------------------------------------------------
45 Reputation Management
--------------------------------------------------------------------------------
46 Right-Wing Radio Monopoly and the Myth of the Liberal Media
--------------------------------------------------------------------------------
47 Rules of Planning Your Campaign Budget
--------------------------------------------------------------------------------
48 Running A Campaign FAQ
--------------------------------------------------------------------------------
49 Should You Hire a Vendor for Your Voter File?
--------------------------------------------------------------------------------
50 So you want to Run for Office?
--------------------------------------------------------------------------------
51 The Art & Science of Signs and Graphics
--------------------------------------------------------------------------------
52 The Evolving Business of Political Consulting
--------------------------------------------------------------------------------
53 The Making of a Candidate
--------------------------------------------------------------------------------
54 The Most Important Component of The Modern Political Campaign Strategy
--------------------------------------------------------------------------------
55 The Personal Power of the Pen
--------------------------------------------------------------------------------
56 The Role of the Campaign Treasurer
--------------------------------------------------------------------------------
57 The Three Best Ways for Under-Funded Candidates to Get Their Message Out
--------------------------------------------------------------------------------
58 Tilting the Playing Field: Voter ID & Turnout
--------------------------------------------------------------------------------
59 Top 10 mistakes of Campaign Databases
--------------------------------------------------------------------------------
60 Types of Presentations
--------------------------------------------------------------------------------
61 Using Buttons and Badges Effectively in a Political Campaign
--------------------------------------------------------------------------------
62 Using the Net in your Small Budget Campaign
--------------------------------------------------------------------------------
63 Web-based Software in the Political World
--------------------------------------------------------------------------------
64 What Bill Clinton, Ronald Reagan and You Have in Common
--------------------------------------------------------------------------------
65 What the Internet Teaches Us About Designing Good Direct Mail
--------------------------------------------------------------------------------
66 Who Are Young Voters?
--------------------------------------------------------------------------------
67 Why Newspapers?
--------------------------------------------------------------------------------
68 Winning Young Voters: Part I
--------------------------------------------------------------------------------
69 Winning Young Voters: Part II
--------------------------------------------------------------------------------
70 Wisconsin Campaign Finance Reporting -- Tools and Tricks
,Each Manual $35 / N5000 & You pay for a Minimun of 5, however less than 3 Manual Papers can be purchased via Recharge card [MTN,GLO]
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT.1511060001087
CALL/TEXT YOUR TELLER NUMBER FOR CONFIRMATION 08030485016
Thursday, July 1, 2010
Industry-leading campaign software,Reference fee $20 /N3000
Our Products
Learn about our industry-leading campaign software
BackOffice
Campaign Management Software
BackOffice offers an unmatched set of user-friendly features that help you manage your campaign, including state and FEC reporting, accounting tools, communication tools like broadcast emails, and a host of other management features. BackOffice is entirely web-based software, which means you have nothing to install and you can access it over any internet connection.
Learn More About BackOffice>>
VoterManager
Voter Targeting Software
Campaigns have tight budgets and need to choose how and when to spend money. Voter management software is a cost-effective way to create highly-targeted field programs that match your campaign's message with the interests and histories of voters. By targeting your voters more accurately, you use those limited campaign resources more effectively, making voter management software something your campaign can’t afford to do without.
Learn More About VoterManager >>
FundRaiser
Accept Donations Online
Campaign fundraising is one of the greatest challenges to any campaign. Accepting contributions online can play a crucial part in building your campaign war chest. CompleteCampaigns.com offers affordable online credit card processing with the best Internet security available.
Learn More About FundRaiser >>
SiteBuilder
Affordable Campaign Websites
SiteBuilder is not just a fully-loaded campaign website solution, but also an affordable alternative to a custom campaign website for only a fraction of the cost. With SiteBuilder, our clients can easily create, edit and publish a website without graphic design skills or technical expertise. This campaign website management tool allows you to post news, documents and endorsements, upload photos and video content, update site sections and even receive contributions online. And SiteBuilder can be fully up and running in only a few days.
Learn More About SiteBuilder>>
CompleteGov
Constituent Management Software
CompleteGov is constituent management software with an intuitive, easy-to-use database system designed to save time for government offices. With built-in tools for running mail merges and sending out emails, you no longer need to use several pieces of software to control and track your communications. And we can regularly update your CompleteGov voter file without losing any of your work, so you never have to worry about using old information.
Learn More About CompleteGov >>
Reference fee $20 /N3000
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT.1511060001087
CALL/TEXT YOUR TELLER NUMBER FOR CONFIRMATION 08030485016
Learn about our industry-leading campaign software
BackOffice
Campaign Management Software
BackOffice offers an unmatched set of user-friendly features that help you manage your campaign, including state and FEC reporting, accounting tools, communication tools like broadcast emails, and a host of other management features. BackOffice is entirely web-based software, which means you have nothing to install and you can access it over any internet connection.
Learn More About BackOffice>>
VoterManager
Voter Targeting Software
Campaigns have tight budgets and need to choose how and when to spend money. Voter management software is a cost-effective way to create highly-targeted field programs that match your campaign's message with the interests and histories of voters. By targeting your voters more accurately, you use those limited campaign resources more effectively, making voter management software something your campaign can’t afford to do without.
Learn More About VoterManager >>
FundRaiser
Accept Donations Online
Campaign fundraising is one of the greatest challenges to any campaign. Accepting contributions online can play a crucial part in building your campaign war chest. CompleteCampaigns.com offers affordable online credit card processing with the best Internet security available.
Learn More About FundRaiser >>
SiteBuilder
Affordable Campaign Websites
SiteBuilder is not just a fully-loaded campaign website solution, but also an affordable alternative to a custom campaign website for only a fraction of the cost. With SiteBuilder, our clients can easily create, edit and publish a website without graphic design skills or technical expertise. This campaign website management tool allows you to post news, documents and endorsements, upload photos and video content, update site sections and even receive contributions online. And SiteBuilder can be fully up and running in only a few days.
Learn More About SiteBuilder>>
CompleteGov
Constituent Management Software
CompleteGov is constituent management software with an intuitive, easy-to-use database system designed to save time for government offices. With built-in tools for running mail merges and sending out emails, you no longer need to use several pieces of software to control and track your communications. And we can regularly update your CompleteGov voter file without losing any of your work, so you never have to worry about using old information.
Learn More About CompleteGov >>
Reference fee $20 /N3000
PAY TO ACCT. NAME---Japhet Nkwocha
Diamond Bank ACCT.1511060001087
CALL/TEXT YOUR TELLER NUMBER FOR CONFIRMATION 08030485016
Tuesday, June 22, 2010
BOOK :Winning Elections: Political Campaign Management, Strategy, and Tactics [Hardcover]
--------------------------------------------------------------------------------
Editorial Reviews
Product Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
About the Author
As a candidate, elected official, political consultant, media analyst, editor, lawyer and educator, Ron Faucheux gained a unique perspective on politics and is one of the world's top experts on campaign strategy and elections.
Price $100 +courier delivery
contact;+23408030485016,konsult101@yahoo.com
BOOK; Campaign Boot Camp: Basic Training for Future Leaders [Paperback] by Christine Pelosi
Review
"CAMPAIGN BOOT CAMP is a passionate call to public service???and a practical guide for making that service more productive. Christine Pelosi is a sharp and knowledgeable drill sergeant looking to whip our democratic process back into shape." -- Arianna Huffington "Arianna Huffington"
Product Description
Christine Pelosi's boot camps for political candidates showcase techniques in management, message, money, and mobilization that have helped win Congress back for the Democrats and made her mother the Speaker of the U.S. House of Representatives! This book tells how it's done. Distilling best practices from well-known political figures and advocates, Pelosi focuses on seven fundamental steps to launching successful campaigns for candidates and causes. CAMPAIGN BOOT CAMP combines a call to public service with a concise methodology for successful involvement in participatory democracy.
From the Back Cover
* "CAMPAIGN BOOT CAMP is a passionate call to public service--and a practical guide for making that service more productive. Christine Pelosi is a sharp and knowledgeable drill sergeant looking to whip our democratic process back into shape." --- Arianna Huffington --- * "A must-read for everyone who wants to bring change, renew hope, and revitalize our nation." --- Former Senator Max Cleland --- * Distilling best practices from across the political spectrum, Pelosi shows aspiring leaders how to master the fundamentals of campaigning -- management, message, money, and mobilization. Drawing on her own successful boot camps, Pelosi lays out a 7-step guide to effective campaigning at all levels of public service, including nonprofit work.
1. Identify Your Call to Service,
2. Know Your Community,
3. Build Your Leadership Teams,
4. Define Your Message,
5. Connect with People,
6. Raise the Money,
7. Mobilize to Win. * Along the way, Pelosi features leadership lessons from successful public servants and political professionals with diverse backgrounds and experiences--making CAMPAIGN BOOT CAMP both a helpful guide to participatory democracy and an inspiring collective memoir.
$100 +COURIER DELIVERY
CONTACT ;+234 08030485016 ,konsult101@yahoo.com
BOOK;The Campaign Manager: Running and Winning Local Elections (Campaign Manager: Running & Winning Local Elections) by Catherine Shaw
“Practical, witty, and fact-packed, this is the Bible of campaign management.”
—Les AuCoin, Former nine-term U.S. Congressman, Oregon
“This is an important book for anyone interested in modern campaign management. Candidates, party activists, seasoned professionals, and budding consultants will all find wisdom in Shaw’s pages. In fact, I can’t imagine anyone heading into the campaign trenches without a copy of The Campaign Manager!”
—Daniel M. Shea, Director, Center for Political Participation at Allegheny College
“Based on twenty years of experience, Shaw’s Campaign Manager is quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign.”
—Mara Liasson, National Political Correspondent, NPR
“Catherine M. Shaw’s The Campaign Manager is a comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives, and other important topics. It gives easy-to-follow practical advice for candidates and campaigners from someone who has held office and who has run many successful elections and issue campaigns. It outlines what is needed to win elections at the local, state and national level.” —James A. Thurber, Distinguished Professor and Director, Center for Congressional and Presidential Studies, American University
“This is arguably the most comprehensive, insightful, and useful compendium of local campaign wisdom ever assembled.” —Phil Keisling, former Oregon Secretary of State
Product Description
Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts—including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts—and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.
$100+ COURIER DELIVERY
CONTACT;+234 08030485016,konsult101@yahoo.com
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